The Persuaders 2004
8 / 10
The Persuaders
PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
PBS Frontline takes an in-depth look at the multibillion-dollar "persuasion industries" of advertising and public relations and how marketers have developed new ways of integrating their messages deeper into the fabric of our lives. Through sophisticated market research methods to better understand consumers and by turning to the little-understood techniques of public relations to make sure their messages come from sources we trust, marketers are crafting messages that resonate with an increasingly cynical public.
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cast
Full Cast & Crew... Himself
... Himself
... Herself
SE
Stuart Ewen... Himself
RF
Richard Ford... Himself
... Himself
Genres:
Release Date:
Nov 09, 2004
Run Time:
55`
MMPA Rating:
NR
Original Language:
English
Status:
Released
Plot Keywords:
Cast & Crew of
The Persuaders
Directors & Credit Writers
... Director
... Director
Cast
... Himself
... Himself
... Herself
SE
Stuart Ewen... Himself
RF
Richard Ford... Himself
... Himself
BG
Bob Garfield... Himself
Videos & Photos of
The Persuaders
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