Dieux du Stade - Making of Calendar 2001 2004
Dieux du Stade - Making of Calendar 2001
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
Originally created in support of charity, the popularity of the calendars has been credited for the increased fame of the Stade Français team, as well as rugby in general, in France. The calendars are part of a marketing strategy crafted by Max Guazzini, President of the rugby club. A savvy marketer who built the NRJ Radio group, he has successfully used the calendars to attract a new audience to rugby matches (live and on TV), such as women.
Videos & Photos
All 0 Videos & 1 Photoscast
Full Cast & CrewGenres:
Release Date:
Jul 13, 2004
Run Time:
1hr 33`
MMPA Rating:
NR
Original Language:
English
Status:
Released
Plot Keywords:
