Diverted to Delhi 2002

An Australian shopper phoning Coles Myer, an English housewife ringing Harrods and a New York stockbroker calling American Express all have one thing in common―their customer service queries are likely to be re-routed to India and answered by Indians impersonating local operators. It’s an increasingly attractive business proposition―labour and set-up costs are low yet the staff is keen and highly educated. Diverted to Delhi follows university graduates through a training course as they put aside their own identities and learn to speak and think like their international callers.

An Australian shopper phoning Coles Myer, an English housewife ringing Harrods and a New York stockbroker calling American Express all have one thing in common―their customer service queries are likely to be re-routed to India and answered by Indians impersonating local operators. It’s an increasingly attractive business proposition―labour and set-up costs are low yet the staff is keen and highly educated. Diverted to Delhi follows university graduates through a training course as they put aside their own identities and learn to speak and think like their international callers.