Flamin' Hot 2023
6.9 / 10
Flamin' Hot
The inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.
The inspiring true story of Richard Montañez, the Frito Lay janitor who channeled his Mexican American heritage and upbringing to turn the iconic Flamin' Hot Cheetos into a snack that disrupted the food industry and became a global pop culture phenomenon.
Videos & Photos
All 1 Videos & 21 Photos
cast
Full Cast & Crew
... Richard Montañez
... Judy Montañez
... Vacho Montañez
... Concha Montañez
... Clarence C. Baker
... Roger Enrico
User reviews
See All 1 Reviews04 Aug 2023 by Louisa Moore - Screen Zealots
Eva Longoria makes her feature film directorial debut in “Flamin’ Hot,” a breezy biopic about Richard Montanez, the man who invented the super spicy (and well known) flavor of Cheetos. This underdog story of a hardworking Mexican immigrant who found success despite all of the boxes society tried to put him in is one that’s inspiring, satisfying, and universal. As a teenager, Montanez (Jesse Garcia) was in and out of trouble. As he puts it, “when society treats you like a criminal, you become one.” He was on the fast track to a permanent life of crime until his wife Judy (Annie Gonzalez) became pregnant with their first son. Searching for a better life for his new family, Richard relied on his street smarts and entrepreneurial attitude to go out and make his own success story. A go-getter from the start, he ended up working at Frito Lay and, after “thinking like a CEO,” came up with the idea to create a flavor that would appeal to the large Hispanic market and save the snack food industry. It’s a terrific story that captures the Mexican-American experience that’s not often seen in mainstream films. Linda Yvette Chávez’s script feels deeply personal, and she takes Richard’s inspiring, complex story and gives us an intimate picture of the man behind the Cheetos. The result is a very human film about discrimination, determination, and the ability to get a leg up on life by pulling yourself out of a bad situation. The story (which is actually controversial because there is a debate as to who really invented the snack flavor) is full of humor and heart. It’s a love story between Richard and Judy, his supporting, loving wife. She isn’t just a background character waiting in the shadows, but is presented as a very strong, tenacious woman who dominates every seen she’s in. As is the case with most biopics, there’s obvious embellishment and exaggeration, and there’s no shortage of emotional fluffery that is designed to tug on your heartstrings. There’s plenty of discussion about having faith and living the American dream, which does feel as corny as it sounds. There’s a lot of talk about representation in front of the camera, but it’s important behind the camera, too. Longoria put her money where her mouth is and hired a diverse crew for her film because who tells these stories also matters. The final product is something that radiates an authentic tone and feeling that is rare, especially for a biopic. Longoria’s directorial style is polished and well-matched to the script, with a clear vision and voice. The cast is just as easy to love. Charismatic and sympathetic, I was rooting for Richard and Judy the minute they were introduced onscreen. Casting is so important in a film like this, and it couldn’t be more perfect. Despite a predictable outcome and a few obvious exaggerations of the truth, “Flamin’ Hot” is an irresistible underdog story about a disruptor who shook up the snack food industry. It’s a funny, sweet, and delightful film that’s as crowd-pleasing as it gets. By: Louisa Moore
Release Date:
Mar 11, 2023 (United States)
Run Time:
1hr 39`
MMPA Rating:
PG-13
Original Language:
English
Production Countries:
United States
Status:
Released
Plot Keywords:
Related Movies To
Flamin' Hot
Eva Longoria makes her feature film directorial debut in “Flamin’ Hot,” a breezy biopic about Richard Montanez, the man who invented the super spicy (and well known) flavor of Cheetos. This underdog story of a hardworking Mexican immigrant who found success despite all of the boxes society tried to put him in is one that’s inspiring, satisfying, and universal. As a teenager, Montanez (Jesse Garcia) was in and out of trouble. As he puts it, “when society treats you like a criminal, you become one.” He was on the fast track to a permanent life of crime until his wife Judy (Annie Gonzalez) became pregnant with their first son. Searching for a better life for his new family, Richard relied on his street smarts and entrepreneurial attitude to go out and make his own success story. A go-getter from the start, he ended up working at Frito Lay and, after “thinking like a CEO,” came up with the idea to create a flavor that would appeal to the large Hispanic market and save the snack food industry. It’s a terrific story that captures the Mexican-American experience that’s not often seen in mainstream films. Linda Yvette Chávez’s script feels deeply personal, and she takes Richard’s inspiring, complex story and gives us an intimate picture of the man behind the Cheetos. The result is a very human film about discrimination, determination, and the ability to get a leg up on life by pulling yourself out of a bad situation. The story (which is actually controversial because there is a debate as to who really invented the snack flavor) is full of humor and heart. It’s a love story between Richard and Judy, his supporting, loving wife. She isn’t just a background character waiting in the shadows, but is presented as a very strong, tenacious woman who dominates every seen she’s in. As is the case with most biopics, there’s obvious embellishment and exaggeration, and there’s no shortage of emotional fluffery that is designed to tug on your heartstrings. There’s plenty of discussion about having faith and living the American dream, which does feel as corny as it sounds. There’s a lot of talk about representation in front of the camera, but it’s important behind the camera, too. Longoria put her money where her mouth is and hired a diverse crew for her film because who tells these stories also matters. The final product is something that radiates an authentic tone and feeling that is rare, especially for a biopic. Longoria’s directorial style is polished and well-matched to the script, with a clear vision and voice. The cast is just as easy to love. Charismatic and sympathetic, I was rooting for Richard and Judy the minute they were introduced onscreen. Casting is so important in a film like this, and it couldn’t be more perfect. Despite a predictable outcome and a few obvious exaggerations of the truth, “Flamin’ Hot” is an irresistible underdog story about a disruptor who shook up the snack food industry. It’s a funny, sweet, and delightful film that’s as crowd-pleasing as it gets. By: Louisa Moore
Cast & Crew of
Flamin' Hot
Directors & Credit Writers
TS
TK Shom... First Assistant Director
... Additional Second Assistant Director
... Script Supervisor
Cast
... Richard Montañez
... Judy Montañez
... Vacho Montañez
... Concha Montañez
... Clarence C. Baker
... Roger Enrico
... Abuelito
... Tony Romero
... Hector Morales
... Lonny Mason
... Young Richard
... Lucky Montañez
... Young Lucky Montañez
... Steven Montañez
... Young Judy
... Pablito
S
Scar... Diego
MP
Mario Ponce... Diego
... Nacho
... Alejandro
Produced By
... Extras Casting
... Assistant Location Manager
... Adr Voice Casting
Related Movies To
Flamin' Hot
Ice Road: Vengeance (2025)
0 /10
Big rig ice road driver Mike McCann travels to Nepal to scatter his late brother’s ashes on Mt. Everest. While on a packed tour bus traversing the deadly 12,000 ft. terrain of the infamous Road to the Sky, McCann and his mountain guide encounter a group of mercenaries and must fight to save themselves, the busload of innocent travelers, and the local villagers’ homeland.
Run Time: 1hr 53` . MMPA: R . Release: 27 Jun 2025
Director: Jonathan Hensleigh
Producer: David Tish , Lisa Wilson , Shivani Rawat
Stars: Liam Neeson , Fan Bingbing , Marcus Thomas , Mahesh Jadu , Bernard Curry , Michala Banas
House of Ga'a (2024)
0 /10
At the height of the Oyo Empire, the ferocious Bashorun Ga'a became more powerful than the kings he enthroned, only to be undone by his own blood.
Run Time: 2hr . MMPA: R . Release: 26 Jul 2024
Director: Bolanle Austen-Peters
Producer: Bolanle Austen-Peters
Stars: Femi Branch , Mike Afolarin , Funke Akindele , Toyin Abraham , Ibrahim Chatta , Femi Adebayo
The Twisters (2024)
0 /10
A deadly patchwork of destructive cyclones is on an apocalyptic path of convergence at a populated Midwest city center. There, the twisters will merge into one mega tornado that threatens to obliterate the cities for hundreds of miles around.
Run Time: 1hr 27` . MMPA: . Release: 28 Jun 2024
Director: Michael Su
Producer: David Rimawi , David Michael Latt , Ryan Ebert
Stars: Kayla Fields , Mark Justice , Paul Logan , Curtis Strong , Tiffany , Sofia Riba
F1 (2025)
0 /10
Racing legend Sonny Hayes is coaxed out of retirement to lead a struggling Formula 1 team—and mentor a young hotshot driver—while chasing one more chance at glory.
Run Time: 2hr 36` . MMPA: PG-13 . Release: 25 Jun 2025
Director: Lisa Vick , Toby Hefferman , Donald E G Bentley
Producer: Toto Wolff , Daniel Lupi , David Campbell-Bell
Stars: Brad Pitt , Damson Idris , Kerry Condon , Tobias Menzies , Lewis Hamilton , Javier Bardem
Breathing In (2023)
0 /10
1901, South Africa. As the Second Anglo-Boer War rages on, a wounded General seeks refuge in the small home of a woman and her young daughter. As the hurt man settles in, he begins noticing that something is off about the two women, particularly the daughter, and before long, he’ll learn the real reason for why they’ve invited him and for how they’ve survived on their own for so long.
Run Time: 1hr 45` . MMPA: . Release: 18 Oct 2023
Director: Jaco Bouwer
Producer:
Stars: Michele Burgers , Sven Ruygrok , Jamie-Lee Money , Lionel Newton
STRAW (2025)
0 /10
What will be her last straw? A devastatingly bad day pushes a hardworking single mother to the breaking point — and into a shocking act of desperation.
Run Time: 1hr 45` . MMPA: R . Release: 05 Jun 2025
Director: Nicholas Hiles , Kyler Griffin , Derrick Doose
Producer: Carole Wurst , Tyler Perry , Tony Strickland
Stars: Taraji P. Henson , Sherri Shepherd , Teyana Taylor , Sinbad , Rockmond Dunbar , Ashley Versher
Life After Fighting (2024)
0 /10
Retired martial arts world champion Alex Faulkner has settled into a simple life, when the disappearance of two of his students leads to an unthinkable discovery close to home. Just when all hope of finding the children is lost, he locates the imprisoned girls and unsurfaces an international child trafficking operation, which draws him back into the fight of his life against those behind it.
Run Time: 2hr 6` . MMPA: . Release: 07 Jun 2024
Director: Bren Foster
Producer: Navid Bahadori , Chelsea Jean Foster , Bren Foster
Stars: Bren Foster , Cassie Howarth , Luke Ford , Annabelle Stephenson , Anthony Nassif , Arielle Jean Foster
I Believe (2019)
5.5 /10
A 9 year old boy experiences God's power in a supernatural way.
Run Time: 1hr 29` . MMPA: . Release: 06 Jun 2019
Director: Stacey Peretzki , Juergen Peretzki
Producer: Ben Gelera , Juergen Peretzki , Stacey Peretzki
Stars: Rowan Smyth , Matt Lindquist , Wilford Brimley , Jeremy London , Tom Sizemore , William McNamara
The Secret Path (1999)
7.5 /10
14-year-old Jo Ann Foley lives in squalor in a rural Southern community during World War II. Abused by her bootlegging grandfather Hank, Jo Ann has, like her mother Marie, been forced into a life of prostitution. Periodically escaping her miserable existence, Jo Ann finds comfort, security, and genuine love with a poor but proud African American couple: Honey and Too Tall.
Run Time: 1hr 38` . MMPA: . Release: 02 Apr 1999
Director: Patricia Joyes , Bruce Pittman
Producer: Franklin Lett , Robert Greenwald , Kimberly Rubin
Stars: Della Reese , Ossie Davis , Crystal Bernard , Madeline Zima , Yvonne Zima , Ron White
Little Dixie (2023)
4.9 /10
Erstwhile Special Forces operative Doc Alexander is asked to broker a truce with the Mexican drug cartel in secrecy. When Oklahoma Governor Richard Jeffs celebrates the execution of a high-ranking cartel member on TV, his Chief of Staff and Doc inform him about the peace he just ended. But it’s too late, as Cuco, the cartel’s hatchet man, has set his vengeful sights on Doc’s daughter Dixie.
Run Time: 1hr 45` . MMPA: R . Release: 03 Feb 2023
Director: John Swab
Producer: Nicole Flores , John Swab , Ali Jazayeri
Stars: Frank Grillo , Eric Dane , Annabeth Gish , Mercedes Mason , Peter Greene , Beau Knapp
Real Gangsters (2013)
7.2 /10
Real Gangsters tells the story of the Lo Giacamo family, one of the most successful crime syndicates in New York City. Run by cousins Vincent Lo Giacamo and Jack Lo Giacamo, Real Gangsters shows how these two men maintain control of their dangerous extended family and volatile business ventures by very different means.
Run Time: 1hr 28` . MMPA: . Release: 01 Jun 2013
Director: Frank D'Angelo
Producer:
Stars: Robert Loggia , John Savage , Steven Bauer , Margot Kidder , Nick Mancuso , Michael Paré
Bloomington (2010)
5.8 /10
A former child actress attends college in search of independence and ends up becoming romantically involved with a female professor. Their relationship thrives until an opportunity to return to acting forces her to make life-altering decisions.
Run Time: 1hr 23` . MMPA: . Release: 23 Jun 2010
Director: Rachel Rose , Derek W. Tow , Conor Byron
Producer: Brandon Morse , Jason Shumway , Marx Pyle
Stars: Allison McAtee , Sarah Stouffer , Katherine Ann McGregor , Ray Zupp , J. Blakemore , Erika Heidewald