Pink Ribbons, Inc. 2011
7.3 / 10
Pink Ribbons, Inc.
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
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Release Date:
Sep 11, 2011 (Canada,United States)
Run Time:
1hr 37`
MMPA Rating:
PG
Original Language:
English
Production Countries:
Canada,United States
Status:
Released
Plot Keywords:
Cast & Crew of
Pink Ribbons, Inc.
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